Acceptable Use Policy

To keep email deliverable for every customer, all email sent through Signally must follow these rules. We review accounts before they can send and may pause any account that breaks them.

Consent

• Only send marketing email to people who explicitly agreed to receive it from you.
• Do not use purchased, rented, shared, harvested or scraped lists, or lists of people who have not heard from you in over two years.
• Transactional email (receipts, password resets, account notices) must relate to an action the recipient took.

Every marketing email must

• Identify you clearly as the sender, with accurate From, Reply-To and subject lines.
• Include a working unsubscribe link (added automatically to campaigns). Unsubscribes take effect immediately.
• Comply with the Kenya Data Protection Act, 2019 and any law that applies to your recipients.

Prohibited content

• Phishing, malware, impersonation or deceptive content; illegal goods or services; adult content; get-rich-quick, crypto or forex investment promotions; debt collection threats; content that harasses or promotes hate.

Sending quality

We monitor every account. Accounts are paused automatically if, over the last 7 days, permanent bounces exceed 5% or spam complaints exceed 0.1% of email sent. Hard-bounced and complaining addresses are suppressed automatically and cannot be re-added.

Enforcement

We may pause or close accounts that break this policy, without refund of unused credits where the breach is serious. Report abuse to [email protected].